Signaling its intent to battle Italy’s top brands for a chunk of men’s ultra-luxe fashion niches, Stinson R. Ely announced inking a fabric alliance with Lochcarron of Scotland that promises an artisan-made men’s collection without rival, the world over.
San Diego, CA. February 23, 2011. Andy Stinson, fashion’s longtime brand imaging whiz turned luxe men’s designer, today announced striking a fabric alliance with Lochcarron of Scotland. A 200-plus-year-old, still family owned boutique weaver whose River Tweed-based mill crafts the world’s most luxurious – and priciest – woolens, Lochcarron of Scotland boasts a reputation as the world’s premier weaver of artisan crafted Tartans and flannels.
Strategically, the announcement signals Stinson R. Ely’s focus on menswear’s ultra-luxe niches, exclusively. It also predicts nosebleed pricing and narrowly defines his target audience as dandies and well-heeled sartorialists.
The between-the-lines message in Stinson’s announcement left no mistaking his ambition to capture a chunk of the men’s ultra-luxury slack market, a niche that seamlessly dovetails with his longtime marketing expertise. More importantly, it tattles Stinson’s intent to aggressively go toe-to-toe against a sliver thin clique of powerhouse rivals that includes Italy’s top brand dynasties. To date, Stinson’s upstart is the only American label with the daredevil audacity to challenge this Italian juggernaut and their longtime domination over menswear’s priciest fashion niches.
Stinson’s just announced Lochcarron deal unites what is arguably the world’s premier luxury cloth maker with Rochester, New York’s Adrian Jules, itself arguably America’s premier artisan hand-maker of men’s luxe clothing, dress and formal slacks, included. Stinson R. Ely’s savvy allying of Lochcarron of Scotland with Adrian Jules dramatically bumps-up-the-ultra-luxe-bar and, even more significant, promises a collection of dress and formal slacks that are without rival, the world over.
Beside predicting a slack collection retailing at ultra-luxury retail prices, Stinson’s deal with Lochcarron of Scotland also tips his design hand, promising dress and formal slacks that tilt heavily toward Tartans and richly textured flannels. A widely renowned dandy, Stinson’s design rep is for tastefully juxtaposing often flamboyant design twists atop classic design themes, then interpreting this modern take on traditional classics in bold, adventurous coloring. Extrapolating forward, Stinson R. Ely is expected to be chock full of vibrant colors, despite it a Fall-Winter edition.
Although Stinson declined to reveal retail prices or designs specifics ahead of the July launch of his Stinson R. Ely label at Mrket’s New York venue, pundits claim the combination of Lochcarron cloth with Adrian Jules’ artisan hand-make argues for a RTW slack collection trafficking in the $600 to $700 range at retail, a very narrow, nosebleed niche with barely handful of rivals. Though few in numbers, Stinson R. Ely’s short list of rivals – all top Italia brands – rank among the world’s most aggressive fashion marketers and include the likes of Kiton, Zanella, Brioni, Barbera, Incotex, and Canali.
Despite his luxe label’s freshman status, Stinson ranks a veteran designer who boasts a vaunted, if not enviable, list of design clients. Over his brand imaging firm’s 22-year tenure, Stinson and his longtime partner and co-designer, Robbi Ely, created the press and editorial collections for a bevy of top American and British luxury labels, including Robert Talbott and Audrey Talbott, Cole-Haan, Martin Dingman, Tommy Hilfiger, Insignia Design Group, Pantherella, Seaward & Stearn and others.
About Stinson R. Ely: Born from the 22-year-old, Stinson/R. Ely & Partners, Inc. – the brand imaging, design and PR firm formed in 1988 by Andy Stinson and Robbi Ely — the debut collection of their luxe menswear brand features neckwear and pocket squares, dress slacks, sport coats, hosiery and dress shirts.
Bereft of basics, it’s a dandy’s collection, exclusively, its designs inspired by the Duke of Windsor and popularized by Hollywood’s dashing, silver screen idols.
Completed shortly before her passing, 18-months ago, Stinson R. Ely pays tribute to the design genius of co-designer, Robbi Ely, an ardent minimalist whose own design influence, time and again, proved the timeless saw that the most visually dramatic designs are those reduced to their simplest elements.
Stinson R. Ely — along with its parent, Stinson/R. Ely & Partners – is headquartered in San Diego, California, at 8775 Aero Drive. Zip code is 92123. Website is http://www.stinsonrely.com. Fall-Winter 2012 “look book” is available in print or PDF versions. Phone for Stinson/R. Ely & Partners corporate offices, Stinson R. Ely, or its co-designer, Andy Stinson, is 858-573-1698. Stinson R. Ely is a founding member of the Alliance of American Luxury Makers (ALM).
Contact: J. Andy Stinson, co-designer