June 24th is Take-Your-Dog-To-Work-Day.
Support your pooch with Baade II’s Alpha Dogs Cufflink Collection.
Show Your Pooch Power Spirit and Support June 24th’s Take-Your-Dog-To-Work-Day With Baade’s New Alpha Dogs Cufflink Collection.
Expect most bosses to again ban June’s Take-Your-Dog-To-Work-Day (TYDTWD). But America’s premier luxury cufflink maker, Baade II, has figured out a witty trick for pooch-passionate employees to outsmart the veto. Slating the debut of their Alpha Dogs Collection to coincide with June 24th’s TYDTWD, Baade’s solid sterling cufflinks are a clever way to tout your favorite breed and salute your Pooch-Power support for this year’s TYDTWD. Hand-crafted in America and based on American Kennel Club’s (AKC) list of the 10 most popular breeds, Baade’s all-new Alpha Dogs Collection retails for $395 and is available at over 200 of America’s top luxury fashion boutiques. Custom, hand-painting is available.
Atlantic City, NJ May 25, 2011
When the 13th annual edition of Take-Your-Dog-To-Work-Day (TYDTWD) rolls over around this June 24th, count on most bosses again banishing it from the workplace. Blame the ban on fleas, pet allergies among co-workers, lost productivity, insurance, canine squabbles, noise and unruly disruptions. And of course, no dog-friendly PortaPotties.
But the dog-loving owners of Baade II - America’s premier luxury cufflink maker - have figured out a witty, off-the-cuff trick for pooch-passionate employees to outwit their boss’ snub and still strut their canine spirit.
Targeting June 24th’s TYDTWD as their official launch date, Mary Ann Paul and Traci Paul, the mother-daughter duo who head-up the 28-year-old, Atlantic City-based, Baade II, chose 8 of America’s 10 most popular breeds for their all-new, Alpha Dogs cufflink collection. For their Top 10 line-up of Alpha Dogs the Paul’s pulled their poll of America’s 10 most popular breeds from the American Kennel Club’s (AKC) official press materials. All are hand-crafted in America from sterling silver.
While Alpha Dogs’ official launch date is set for Friday, June 24th, Baade co-CEO, Traci Paul, pegged their release date for June 17, a week ahead of TYDTWD.
Opting for a balanced mix of big and small dogs, Mary Ann Paul and daughter, Traci Paul, chose a Dachshund, Golden Retriever, Scottish Terrier, then added a Pug, Black Lab and Bulldog, followed-up by a Yorkshire Terrier and Beagle. Most noticeable absentee is America’s top dog, the German Shepherd. Expect the top-10’s now missing German Shepherd and Golden Lab and, thanks to Paris Hilton, the now suddenly popular, Chihuahua, told Traci Paul, to arrive in the second edition, when Baade II adds another seven to their list of America’s most popular pooches, bringing the total to 15.
Custom, Hand-Painted Pooch-Portrait Finish.
Vintage-like blackened glaze is standard finish throughout Baade II’s Alpha Dogs Collection. But for the pooch proud owners itching to put-on-the-dog, Baade’s hand-painted pooch portrait option ranks payday for canine fashion extroverts. From a digital snap shot, Baade CEO, Mary Ann Paul, will personally hand-paint the appropriate Alpha Dog into Fido’s likeness.
Retail price for the solid, sterling silver Alpha Dogs Collection in vintage-blackened glaze is $395.00. Price for custom, hand-painted finishes, told Mary Ann Paul, are quoted individually and based on a digital photo and complexity of the dog’s likeness.
About Baade II:
For over two decades, Atlantic City based Baade (Bay-dee) II, has produced a limited edition collections of artisan hand-crafted and true, Vitreous hand-enameled cufflinks, formal suites and personal jewelry for men and women. Fashion cognoscenti and luxury connoisseurs, alike, hail their brilliantly colored, hand-fired designs as America’s - and arguably, the world’s - very finest, artisan-wrought personal jewelry.
Since its 1988 founding, hand-enameled cloisonne and champleve designs have remained the company’s flagship design signature. Today, Baade II’s wide ranging array of over 500 differing, limited edition designs - all meticulously handcrafted in America and now including precious and semi-precious stones as well as novelty styles - are retailed by over 300 of America’s premier specialty retailers, from Barney’s New York and Mitchells of Westport to Beverly Hills’ iconic menswear retailer, Carroll & Company.
Family-owed and co-helmed and co-designed by the mother-daughter team of Mary Ann Paul and Traci Paul, Baade II is head quarted in Atlantic City, New Jersey. Telephone for either Mary Ann Paul, Traci Paul, or Baade II’s design studio and workshop, is 609-340-8650. Website and Email address is http://www.baadecufflinks.com or baadeii(at)aol(dot)com. Formatted digital image, along with select Alpha Dogs cufflinks, are available at editorial request.
Baade II is a member of the Alliance of American Luxury Makers (ALM). Follow them on Tumblr at http://americanluxurymakers.tumblr.com
Contact:
Ms. Traci Paul
Executive Vice President, Co-designer, Baade II
609-238-1685
http://www.baadecufflinks.com
Andy Stinson
Stinson/R. Ely & Partners
858-573-1698
http://www.stinsonrely.com
Baade II’s New “College Colors” Cufflink Collection Touts Colors Of 200-Plus U.S. Universities.
U.S. luxe cufflink maker, Baade II, intros “College Colors Collection”; boasts school colors for over 200 U.S. universities. 2- and 3-color stripes and polka dots cover large and small, alike, from Harvard and Yale to tiny Niagra U.
Atlantic City, NJ. February 17, 2011. Mary Ann Paul ranks America’s premier cufflink designer. Paul, whose hand-crafted, Baade (Bay-dee) II cufflinks are sold at America’s most prestigious stores, hails from “‘Bama,” shorthand for Tuscaloosa, Alabama. Only half-joking, she “bleeds red and white”; still more shorthand, this for the Crimson Tide’s colors. Her family dog’s named “Bear,” Seven of the eight dogs on her block are named “Bear.” Paul “Bear” Bryant their namesake.
Last year, cufflink maker, Paul, was struck by a marketing epiphany: There were a gizillion red-and-white striped neckties but no Crimson Tide colored cufflinks.
Therein marketing 101’s founding principle: Find a need. Fill the niche. Advice which Paul faithfully followed. Collectively, that explains the how-and-why behind Paul’s all-handmade and just launched, “College Colors” cufflink collection. Then, she polished-the-apple, adding polka dots to accompany her two- and three-color stripes.
Six-months later, the once empty niche is now chock-full of stripe and polka dot cufflinks representing over 200 U.S. colleges and universities.
To the Crimson Tide’s red-and-white striped motif she added ‘Bama’s school colors in polka dots. Then created another pair in stripes and dots representing her own alma mater: Birmingham Southern. She did the same for her daughter’s alum: Brown University’s red-brown-and-white and Georgetown’s blue-and-gray, its own two colors synonymous with both BYU and the tiny Colorado School of Mines. By the time she was finished, Paul’s roll call of college colored cufflinks had grown to over 200 American colleges and universities, from high profile schools to obscure unknowns. To boot, her collection includes nearly 100 of England’s most elite universities.
From among the dozens of two- and three-color combos in her College Colors line-up, Paul expects her original design — “Bama’s” red-and-white motif — to quickly rocket into the top seller. Beside University of Alabama, red- and-white are also Stanford’s school colors, along with Harvard’s, University of Arkansas, Cornell, University of Nebraska, Boston University, Connecticut’s tiny University of Hartford, and about a dozen more. That’s a lot of alum. And an alum with a lot of buying power.
Not far behind is the navy-and-gold combo which claims UC Berkeley’s Golden Bears, Kent State, Notre Dame, University of Michigan at Ann Arbor, U.S. Naval Academy, George Washington and half-a-dozen more.
And If stripes don’t spin your prop, don’t forget that Paul’s Baade II also offers most of those same 200 college colors in polka dots. Or, be a real dandy: Buy both and sport a stripe on one cuff with a polka dot on the other.
For evening and formal wear, Paul is also offering her College Colors Collection – polka dots, included — in “formal suites”: Cufflinks with four matching button studs.
Whether stripes or polka dots, both are available in either the Euro-favored “double-sided” format– which features decorative heads on each side — or America’s more popular single-sided style which touts a single, decorative head with a torpedo-style, swivel-back closure at its opposite end.
To accommodate the pocketbooks of both Wall Street moguls and struggling students, designer Paul created a luxury priced, flagship edition along with a second, more affordably priced, near-luxury group.
Designer Paul slated the retail of her luxe-niched, double-sided College Colors cufflinks at $495 and priced the single-sided versions at $325. Formal suites will retail in the $725 range.
All are artisan handcrafted from solid sterling silver and boast a rhodium veneer, a luxury detail exclusive to Baade that adds a soft, subtle brilliance and, at the same time, prevents tarnishing. Whether stripe or polka dot, both are created via true, Vitreous hand-enamels in either cloisonne or champleve, both Old World artisan techniques that date to the ancient Egyptians.
Thanks to the modestly priced second group, cash-strapped starving students can brandish their school colors with the same aplomb as their well-heeled alum. Featuring a sterling silver plate over brass and touting the same rhodium veneer and Vitreous hand-enameled designs as their ritzy siblings, Baade’s near-luxury group retails at $125 and is available in single-sided styling, exclusively.
Baade II’s new College Colors Collection is available, nationwide, at over 200 of America’s premier specialty retailers, from New York’s Barneys to the Beverly Hills stalwart, Carroll & Company.
About Baade II: For over two-decades, Baade (Bay-dee) II, an Atlantic City-based artisan hand-maker of true, Vitreous hand-enameled cufflinks, has produced a limited edition collection of hand-crafted, men’s and women’s cufflinks and formal suites. Fashion cognoscentis and luxury connoisseurs, alike, hail their brilliantly colored, hand-fired designs as America’s – and arguably, the world’s – very finest, artisan-wrought personal jewelry.
Since its 1988 founding, hand-enameled cloisonne and champleve designs have remained the company’s flagship design signature. Today, Baade II’s wide ranging array of over 500 limited edition designs – all meticulously handcrafted in America and now including precious and semi-precious stones – are retailed by over 200 of America’s premier specialty retailers.
Family-owned and co-helmed and co-designed by the mother-daughter team of Mary Ann Paul and Traci Paul, Baade II is headquartered in Atlantic City, New Jersey. Telephone for either Mary Ann Paul, Traci Paul, or Baade II’s design studio and workshop, is 609-340-8650. Website and E-mail address is baadecufflinks.com.
CD formatted digital image, along with select, College Colors cufflinks, are available at editorial request.
