Expect most bosses to again ban June’s Take-Your-Dog-To-Work-Day (TYDTWD). But America’s premier luxury cufflink maker, Baade II, has figured out a witty trick for pooch-passionate employees to outsmart the veto. Slating the debut of their Alpha Dogs Collection to coincide with June 24th’s TYDTWD, Baade’s solid sterling cufflinks are a clever way to tout your favorite breed and salute your Pooch-Power support for this year’s TYDTWD. Hand-crafted in America and based on American Kennel Club’s (AKC) list of the 10 most popular breeds, Baade’s all-new Alpha Dogs Collection retails for $395 and is available at over 200 of America’s top luxury fashion boutiques. Custom, hand-painting is available.
Atlantic City, NJ May 25, 2011
When the 13th annual edition of Take-Your-Dog-To-Work-Day (TYDTWD) rolls over around this June 24th, count on most bosses again banishing it from the workplace. Blame the ban on fleas, pet allergies among co-workers, lost productivity, insurance, canine squabbles, noise and unruly disruptions. And of course, no dog-friendly PortaPotties.
But the dog-loving owners of Baade II - America’s premier luxury cufflink maker - have figured out a witty, off-the-cuff trick for pooch-passionate employees to outwit their boss’ snub and still strut their canine spirit.
Targeting June 24th’s TYDTWD as their official launch date, Mary Ann Paul and Traci Paul, the mother-daughter duo who head-up the 28-year-old, Atlantic City-based, Baade II, chose 8 of America’s 10 most popular breeds for their all-new, Alpha Dogs cufflink collection. For their Top 10 line-up of Alpha Dogs the Paul’s pulled their poll of America’s 10 most popular breeds from the American Kennel Club’s (AKC) official press materials. All are hand-crafted in America from sterling silver.
While Alpha Dogs’ official launch date is set for Friday, June 24th, Baade co-CEO, Traci Paul, pegged their release date for June 17, a week ahead of TYDTWD.
Opting for a balanced mix of big and small dogs, Mary Ann Paul and daughter, Traci Paul, chose a Dachshund, Golden Retriever, Scottish Terrier, then added a Pug, Black Lab and Bulldog, followed-up by a Yorkshire Terrier and Beagle. Most noticeable absentee is America’s top dog, the German Shepherd. Expect the top-10’s now missing German Shepherd and Golden Lab and, thanks to Paris Hilton, the now suddenly popular, Chihuahua, told Traci Paul, to arrive in the second edition, when Baade II adds another seven to their list of America’s most popular pooches, bringing the total to 15.
Custom, Hand-Painted Pooch-Portrait Finish.
Vintage-like blackened glaze is standard finish throughout Baade II’s Alpha Dogs Collection. But for the pooch proud owners itching to put-on-the-dog, Baade’s hand-painted pooch portrait option ranks payday for canine fashion extroverts. From a digital snap shot, Baade CEO, Mary Ann Paul, will personally hand-paint the appropriate Alpha Dog into Fido’s likeness.
Retail price for the solid, sterling silver Alpha Dogs Collection in vintage-blackened glaze is $395.00. Price for custom, hand-painted finishes, told Mary Ann Paul, are quoted individually and based on a digital photo and complexity of the dog’s likeness.
About Baade II:
For over two decades, Atlantic City based Baade (Bay-dee) II, has produced a limited edition collections of artisan hand-crafted and true, Vitreous hand-enameled cufflinks, formal suites and personal jewelry for men and women. Fashion cognoscenti and luxury connoisseurs, alike, hail their brilliantly colored, hand-fired designs as America’s - and arguably, the world’s - very finest, artisan-wrought personal jewelry.
Since its 1988 founding, hand-enameled cloisonne and champleve designs have remained the company’s flagship design signature. Today, Baade II’s wide ranging array of over 500 differing, limited edition designs - all meticulously handcrafted in America and now including precious and semi-precious stones as well as novelty styles - are retailed by over 300 of America’s premier specialty retailers, from Barney’s New York and Mitchells of Westport to Beverly Hills’ iconic menswear retailer, Carroll & Company.
Family-owed and co-helmed and co-designed by the mother-daughter team of Mary Ann Paul and Traci Paul, Baade II is head quarted in Atlantic City, New Jersey. Telephone for either Mary Ann Paul, Traci Paul, or Baade II’s design studio and workshop, is 609-340-8650. Website and Email address is http://www.baadecufflinks.com or baadeii(at)aol(dot)com. Formatted digital image, along with select Alpha Dogs cufflinks, are available at editorial request.
Baade II is a member of the Alliance of American Luxury Makers (ALM). Follow them on Tumblr at http://americanluxurymakers.tumblr.com
Ms. Traci Paul
Executive Vice President, Co-designer, Baade II
Stinson/R. Ely & Partners