Fred Astaire Flair: Stinson R. Ely Resurrects Hollywood Waistband Slack Astaire Dubbed His “Third Dance Partner.”

Drawing on two-decades of period movies and archival studio stills from the ’30s to mid-1940s for its design inspiration, Stinson R. Ely’s Astaire Collection revives the Hollywood Waistband slack Fred Astaire designed and called his “third dance partner.”

San Diego, CA. May 4, 2011.  Freshman designer, Andy Stinson, may be the gutsiest designer since Ralph Lauren’s own contrarian gamble on the wide-tie struck pay dirt in the late-’60s.

No shrinking violet, the one-time brand image guru turned luxe designer, pinned his collection’s success – along with the future of his Stinson R. Ely brand — on a sink-or-swim redux of the 1940s-era, Hollywood Waistband slack, an Americana fashion icon that hasn’t been voguish in 70-years.

Like Lauren’s own wide-tie wager, Stinson’s high waisted, full-cut slack gambit cuts cross grain against prevailing fashion trends and pits his full-cut, Hollywood Waistband slack against the opposite and still red hot, plain-front, slim-cut silhouette.

 

With pleats only now flirting at fashion’s leading edge, Stinson’s mostly 2-pleat-front line-up is already a high- stakes bet on a pleat-front revival. But it’s Stinson’s most aggressive model, his four-front-pleat, Astaire Collection, that ranks his boldest, and certainly most audacious, risk. Named for the legendary dancer, Stinson’s four-pleat Astaire group is modeled after Fred Astaire’s own re-design of the Hollywood Waistband slack, a pant he called his “third dance partner.”

Once the signature of Hollywood’s most dashing, Silver Screen legends, thank the Hollywood Waistband’s physique flattering, sleight-of-hand knack for transforming the era’s most debonair cinema icons into slim waisted, long-legged, he-hunk Adonises for its movie star cachet and eponymous, “Hollywood” sobriquet.

Inspired by the slacks from the Duke of Windsor’s famed “Drape Suit,” the Hollywood Waistband slack boasts a tall waist and full-cut thighs stylishly enhanced by dropped belt loops. Absent a waistband, a fluid, uninterrupted drape sleekly tapers from its high waist to narrow, pegged cuffs. The figure flattering lines of its tall, streamlined, “V”-shaped silhouette creates an athletically masculine look that magically slims the waist and adds the illusion of long legs.

Hollywood Waistband’s heyday was also the salad days of song-and-dance musicals and tinsel town’s top “hoofers,” from Fred Astaire and Gene Kelly to Bill “Bojangles” Robinson, instantly made the Hollywood Waistband slack their own. Beyond its physique flattering look and illusion of longer legs, the slack’s one-piece design, pleated front and full-cut leg delivered an rivaled freedom of movement and comfort that dancers found irresistible. Fred Astaire, added his own twist: To its sometime one, but typically two-pleat-front, Astaire added still two more pleats; his totaling four-front-pleats, a hat trick that gave Astaire the freedom to work his legendary dance magic.

Drawing on two-decades of archival film and vintage studio stills that spanned the early-’30s to the mid-1940s for its design inspiration, Stinson R. Ely’s Astaire Collection includes both a belted style and another configured for braces, its tab buttons rigged for outside placement ala ’30s style.

Astaire, tells Stinson, wore both styles with equal aplomb, favoring the added freedom of suspendered versions for suit scenes and belt loops for slack-and-sport shirt shots. To his casual scenes Astaire, added yet another flair that became his personal signature: A silk four-in-hand tie threaded through his belt loops. Still another Astaire-created fashion twist, one that sparked its own craze, was a traditional belt but buckled at his left side, rather than at the front.

About Stinson R. Ely: Born from the 22-year-old, Stinson/R. Ely & Partners, Inc. - the brand imaging firm formed in 1988 by Andy Stinson and Robbi Ely - the debut collection of their luxe menswear brand features neckwear and pocket squares, dress slacks, sport coats, hosiery and dress shirts. Bereft of basics, it’s a dandy’s collection, exclusively, its designs inspired by the Duke of Windsor and popularized by Hollywood’s dashing, Silver Screen idols.

Stinson R. Ely — along with its parent, Stinson/R. Ely & Partners – is headquartered in San Diego, California, at 8775 Aero Drive. Zip code is 92123. Website is www.stinsonrely.com. Fall-Winter 2012 “look book” is available in print or PDF versions. Phone for Stinson/R. Ely & Partners corporate offices, Stinson R. Ely, or its co-designer, Andy Stinson, is 858-573-1698.

Stinson R. Ely is a founding member of the Alliance of American Luxury Makers (ALM).

Contact:

J. Andy Stinson, co-designer
858-573-1698
www.stinsonrely.com

Bobbi Koller, associate designer858-573-1698
www.stinsonrely.com

Fashion’s Top Branding Gurus Launch Stinson R. Ely; Promises To Be Fashion’s Most-Buzzed About New Men’s Label.

Avant Garde Collection Weds Daring Flamboyance To Understated Minimalism; Revives Long Ignored, ’30s And ’40s, Movie Star Fashion Classics. Au Contraire Designs And Colors Woos Dandies and Hi-Fashion Sartorialists, Exclusively.



San Diego, CA. February 14, 2011. Stinson R. Ely, the just launched ultra-luxury men’s brand, promises to be fashion’s buzzed-about new label. Born from the 22-year-old, San Diego-based, Stinson/R. Ely & Partners, Inc. – the boutique brand imaging and design consulting firm formed in 1988 by Andy Stinson and girlfriend, Robbi Ely — the inaugural collection of their co-eponymously named menswear brand features a small but tightly edited line-up of neckwear, pocket squares, dress and formal slacks, sport coats, hosiery and dress shirts.

 All, save for its hosiery, are artisan handcrafted in America. All were co-designed by Stinson and Ely shortly before her tragic passing, 18-months ago.

 A tribute collection dedicated to the minimalist-influenced, Robbi Ely, their debut collection celebrates her unswerving vision and design genius which, time and again, proved that the most provocative and visually dynamic designs are those reduced to their simplest elements.

Anchored in timeless classics, it tastefully weds Stinson’s bold panache with Ely’s understated minimalism.

Boasting a colorful elan and an edgy, southern California flamboyance that references their West Coast roots, Stinson R. Ely is a retro-inspired, back-to-the-future collection that touts designs, pattern motifs and silhouettes inspired by the Duke of Windsor and later popularized by Hollywood’s most dashing, silver screen idols.

Bereft of basics, it’s a dandy’s collection, exclusively, daringly colored and adventurously designed.

A revolutionary collection that contradicts every current and popular fashion trend, Stinson R. Ely unarguably marches-to-its-own-drummer. Many of its designs are once trend-setting but now seldom-seen styles resurrected by Stinson and Ely from the ‘30s, ‘40s and ‘50s and since long absent from contemporary fashion’s style dialog.

Despite their freshman status, Stinson and Ely rank veteran designers and boast a superstar list of design clients. Over their firm’s 22-year tenure, Stinson and Ely co-designed the press and editorial collections for a bevy of top American and British luxury labels. Twice, and as often as four times a year, the pair would re-design the collections for as many as 10 clients, transforming collections created to be commercially successful into the ultra hip, fast fashion “looks” with trend-setting attitude and the edgy, “fashionista appeal” demanded by fashion editors.

About Stinson R. Ely: Boasting an edgy, southern California flamboyance, the daringly designed and adventurously colored Fall-Winter collection of Stinson R. Ely is a dandy’s collection, exclusively. Touting American artisan handcraftsmanship and exotic fabrics, the ultra-luxury brand’s inaugural line-up of neckwear and pocket squares, sport coats, dress and formal slacks, dress shirts and hosiery features long-ignored fashion icons inspired by the Duke of Windsor and later popularized by Hollywood’s most dashing, silver screen idols of the ‘30s and ‘40s.

Stinson R. Ely — along with its boutique, brand imaging parent, Stinson/R. Ely & Partners – is headquartered in San Diego, California, at 8775 Aero Drive. Zip code is 92123. Website is www.stinsonrely.com. Phone for either Stinson/R. Ely & Partners corporate offices, Stinson R. Ely, or its co-designer, Andy Stinson, is 858-573-1698. Stinson R. Ely is a founding member of the Alliance of American Luxury Makers (AALM).  Stinson R. Ely’s Fall-Winter 2012 “look book” is available on request in both print and PDF versions.

Contact: J. Andy Stinson, co-designer
858-573-1698
www.stinsonrely.com

Bobbi Koller, associate designer
858-573-1698
www.stinsonrely.com